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The artist contributes his £25k prize cash award to grassroots music venues

The singer accepting his trophy in Newcastle
Sam Fender was awarded the Mercury Prize last month in his hometown

The artist has given the complete sum of his £25k honor winnings to the trust for venues, which functions to save the Britain's independent live music spots.

Fender was given the award on 16 October as his latest record People Watching was chosen as the best record of the last 12 months.

The musician has chosen to donate the funds to the trust, in recognition of the essential function small stages played in his early career.

"I would not have achieved my current career if it weren't for all the performances I performed around the area, and beyond, when I was just getting going," said Fender. "These locations are legendary, but they are struggling."

From early 2023 onward, over 150 of these spaces have ceased operations – about 16% of the entire UK sector.

In the last year, major artists including Pulp, Coldplay, Katy Perry and Sheeran have all supported the Music Venues Trust in its initiatives to keep the scene afloat, by adding a minor surcharge to their ticket prices, which supports independent venues.

Fender also joined in, collecting over £100k on his 2024 arena tour to support thirty-eight local spots across Britain.

The money helped spaces that were facing possible closure due to issues arising from flooding, fire incidents and family tragedies, as well as licensing issues, conflicts and sound issues.

Other venues obtained financial assistance in upgrading amenities and technical equipment that directly benefitted performers and audiences.

"The concept that revenue from shows in big venues backs the smaller venues, where it begins for musicians like me, is just logical," the star has said.

Pulp members in concert
They are one example who gave their honor funds to non-profits

The musician is far from the only musician to contribute his honor winnings to charitable organizations.

Back when Pulp won the trophy in 1996 for their record the album, lead singer Cocker stated that the band would give their prize money to the charity War Child.

During 2002, musician Ms Dynamite shared her prize across multiple organizations, including the children's charity and a Sickle Cell organization.

"I also donated a £1,000 to the center, to their classes, because I did gymnastics when I was a child and they needed better apparatus," Ms Dynamite shared with a publication.

Two years ago, they gave their funds to the community center that nurtured their act, alongside other local music groups.

Additionally 1994 winners the group donated their award to a multiple sclerosis charity after a acquaintance was found to have the condition.

"The victory was sufficient," said singer Heather Small. "The cash was the cherry on top but we didn't require the extra, because we had the main prize. So our victory touched the lives of others."

Recently, the MVT shared it had rescued several grassroots venues in south-east England, by transferring them to local control.

The Joiners in that area and the second in Bristol were purchased under the Own Our Venues program, which is funded by the arts council and enthusiasts who acquire "ownership units" in the buildings.

About the author

Brian Foley

A seasoned gaming journalist with over a decade of experience covering the iGaming industry across North America and Europe.

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